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About this Site

Welcome to the online version of "Start and Run Your Own Business". On this site, you can read the full text of "Start and Run Your Own Business". This book gives in-depth guidance on starting and running a business, tips on preparing and managing accounts, as well as ways on raising business finance are also covered. You can sign up for our newsletter, or download the PDF version of the ebook from the online store.

About the Author

Alan Le Marinel is a much sought-after management consultant with a background in business banking.

Chapter List

  1. Preface
  2. Thinking Through Your Idea Gaining The Support Of Your Family; Do You Have The Skills Required To Run A Business?; What Sort Of Business Do You Want To Start?; How Will I Start My Business?; Investing In Your Own Business;
  3. Complying With Legislation A Word Of Warning To Start This Chapter; The Different Forms Of Business; Deciding On A Business Name; Protecting Your Business Ideas; Keeping The Inland Revenue Happy; Registering For Value Added Tax (Vat); Trading Laws That Might Affect Your Business;
  4. Setting Objectives Setting Smart Objectives; Having A Clear Mission Statement; Setting Marketing Objectives;
  5. Defining Your Business Strategy Strategic Analysis; Analysing The Environment Using A Peste Analysis; Strategic Choice; Strategic Implementation; Strategic Threats To Consider;
  6. Obtaining The Right Support Business Links; Enterprise Agencies; The British Chambers Of Commerce; The Federation Of Small Businesses; Shell Livewire; The Forum Of Private Business; Lawyers For Your Business;
  7. Researching Market Segmenting The Potential Market; The Importance Of Competitive Advantage; Using A Swot Analysis; Establishing Your Unique Selling Point; Defining Your Critical Success Factors;
  8. Identifying Your Products Using The Boston Consulting Group (Bcg) Matrix; The Product Life Cycle Concept; Using The Product Life Cycle For Product Development; Using The Ansoff Matrix To Consider Products And Markets; Targeting The Right Product Into The Right Market; Understanding
  9. Setting The Right Price How Important Is Price To The Consumer?; Selecting The Right Price For Your Products; Techniques For Fixing A Price; Using Price As An Effective Marketing Tool;
  10. Employing New Staff Recruitment And Selection; Your Responsibilities As An Employer; The Rights Of Your Employee; Dealing With Tax And National Insurance; Assessing The Performance Of Your Staff;
  11. Being In The Right Place Understanding The Importance Of Location; Establishing The Methods Of Distribution; Designing The Right Distribution System; Managing The Supply Chain Effectively;
  12. Promoting Your Business Understanding The Importance Of Promotion; The Marketing Promotion Mix; Evaluating Your Promotion Options; Using Promotion Methods To Achieve Objectives;
  13. Using Professional Help Choosing And Using An Accountant; Using The Services Of A Solicitor; Using A Consultant;
  14. Compiling Financial Forecasts The Cash Flow Forecast; The Profit And Loss Forecast; The Balance Sheet;
  15. Looking At Grants And Subsidies Applying For Grants; Knowing The Difficulties; Looking For Local Help;
  16. Writing Your Busines Plan Why Do I Need A Business Plan?; Where Do I Start?; Make Sure The Content Is Understandable; Use Fact Not Fiction; What To Include; What Not To Include; The Contents Of A Good Business Plan;
  17. Raising Finance Investing Your Own Money; Short-Term Finance; Long-Term Finance; Gaining Equity Finance;
  18. Keeping Your Accounts Why You Need To Keep Accounts; Balance Sheet; The Profit And Loss Account; Comparing Actual Performance With Your Forecasts; Computerising Your Accounts; The Benefits Of Computerising Your Accounts;
  19. Looking At Franchising Options The Advantages And Disadvantages Of A Franchise; Different Types Of Franchise; What Will The Franchise Offer?; The Cost Of The Franchise;
  20. Buying An Existing Business Undertaking A Personal Inspection Of The Business; Valuing The Business; Managing The Purchase Process; Financial Considerations;
  21. Maintaining Quality Standards What Exactly Is Quality?; Linking Quality To Your Objectives; Linking Quality To Competitive Advantage; Dealing With Complaints; Introducing A Quality Management System;
  22. Exporting For The First Time Why Should You Consider Exporting?; Identifying Export Opportunities; Starting To Export; Managing The Export Process; Arranging Insurance;
  23. Dealing With Problems Formulating Contingency Plans; Avoiding Disaster;
  24. Staying Ahead Of The Competition Using Market Intelligence; Retaining Competitive Advantage; Avoid Complacency At All Costs; Establishing A Management Information System; Updating Your Business Plan;
  25. Using Technology In Your Business Choosing A Computer System; Using The Internet;
 
 
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